Ep. 03 - David Polinchock: Accomplished Innovator At The Intersection Of Media And Technology
From David:
I've been tracking emerging tech as it relates to brand experiences and brand storytelling for a long time. Really just helping people understand what does this new tool mean for me? I remember speaking, again, many years ago for the Newspaper Association and talking about Twitter. Twitter was maybe two years old at the time and they all looked at me like I was an idiot. "Why would we ever do that?" "Because your writers should be using it to direct people to their stories."
Now, of course, there isn't a newspaper that's not using Twitter. Helping people understand what works, what might not work, what they should look at today that doesn't have as much value today, but will be really valuable in six months, that process in helping them get through that.